Waterless beauty trends

Waterless beauty trends

Mar 20, 2023Zaryab Fayyaz

From clean ingredients to waste-free packaging, the beauty world is steadily making an effort towards being more eco-conscious. Nowadays there is a popular trend going on by the name “waterless.”

At this point, you might be thinking about what is meant by waterless and how it is sustainable. Well, don’t worry this is what this blog will explain.

What is waterless beauty?

Skincare and cosmetic products are formulated without using water and are known as waterless beauty products.

Or in simple words, a product that does not contain water is called waterless beauty.

Waterless cosmetics are becoming more popular because they are another environmentally friendly option.  The concept of waterless beauty started in the east and is now spreading to the west and industrialised countries.

Is waterless beauty more sustainable?

Now here comes the most important question!

According to UNICEF 700 million people could be displaced by intense water scarcity by 2030, due to the ever-increasing world population, economic development, and increased water consumption.

Other than that, agricultural needs are increasing heavily. Farmers consume tons of water to grow globally to cultivate and grow their crops.

Even the beauty industries use water as a filler in almost every beauty product. If you check the ingredient list of any skincare or personal care product you will find 'aqua' listed as the first ingredient which is water.

So, if you cut down on the water and use other ingredients like butter, oils, and waxes in beauty products it would be the biggest step in making the environment sustainable. In this way, you can save a huge amount of water for your future and for future generations.

Why should you choose waterless beauty products?

When it comes to choosing beauty products we always prefer products that contain hydrating ingredients like water and oils. But do you know that water-based products require high amounts of synthetic preservatives as microorganisms can thrive in environments where there is a lot of water. This means that the more water there will be, the more bacteria can get in. As a result, a wide variety of preservatives are used for water-rich items to extend their shelf life and prevent microbial development. On the other hand, water-free products do not contain water so they can be preserved with more natural and earth-friendly preservatives.

Another great benefit of using waterless beauty products is that they are lighter as they contain fewer materials. So they require smaller packaging and reduce shipping weight and space consequently reducing the overall carbon footprint which explains the sustainability.


Waterless beauty products are a great solution for anyone who is looking to make more sustainable choices in their daily lives. Water is essential to the environment, and with many waterless beauty products, you can reduce your water usage significantly.

But here the most important is that being a waterless brand does not only mean excluding water in the formulation but also excluding it from all stages of a product’s lifecycle, from the harvesting and processing of raw materials to formulation, finishing, packaging, transport, and consumer use.

Let us know, do you use waterless beauty products?


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