What does sustainability mean and why is it important in the beauty industry?

What does sustainability mean and why is it important in the beauty industry?

Oct 20, 2022Zaryab Fayyaz

You have seen the words “Green”, “Eco-Friendly” and “Sustainable” in beauty product ads these days. Ever thought about what they mean?

Let’s start with simple words. Sustainability in the beauty industry means making products without using any resources that can damage the environment and taking people's well-being into consideration. Green can either mean that the product is organic or is made up of all the natural ingredients. Always remember one thing there is a difference between organic and natural. Organic products are the seeds that you grow and harvest while natural products mean they don’t contain chemical ingredients.

But it has been seen that companies are using these words just to promote their brand without meaning it. Which is called greenwashing. Then what’s the point of using these words?

With the beauty trends and requirements, customer demands have also been changing. Now customers are more interested in the process than the product. Also, it has been seen that the natural cosmetic market has grown more rapidly than conventional cosmetics.

Role of sustainability in the beauty industry

Now that you are aware of what sustainability means, let's take a look at why sustainability is important in the beauty industry.

  1. Environment friendly

People who make sustainable products are environment-friendly because they try not to use any chemicals that could pollute or harm the environment. Moreover, sustainable products do not include any animal ingredients and are neither experimented on animals. Instead of wasting plastic packaging and polluting the environment, companies, such as MaGéAu Naturel, ensure they offer refills and glass packaging.

  1. 100% safe to use

The major reason why green cosmetic products are so popular is that it is made up of organic, natural, cruelty free, or vegan ingredients. And every skin type can use them without worrying about damaging their skin due to chemical products and ingredients. People who have sensitive skin can also use them because those products will not cause any type of irritation or allergic reaction on the skin.
Sustainable products do not contain any type of artificial color or chemicals.

  1. Give you long-lasting results

But cosmetic products have all the healing properties that will give you healthy glowing skin for the long term. Sustainable skin care products will heal skin problems with the help of natural ad organic ingredients.

How can you make beauty products sustainable?

  •  Herbal Oils

Palm and coconut oils are frequently used to derive fatty alcohols, which can be used as chemical surfactants. Different oils encompass argan oil and avocado oil. Glycerin, a spinoff of palm oil, is a common byproduct.

  • Agricultural flowers

Soybeans, corn, and different agricultural plants are used throughout the cosmetic enterprise to provide oils and alcohol. Cosmetics like emulsifiers, surfactants, and biocatalysts are derived using these plant life, which can be cost-effectively and sustainably sourced.

  •  Bacteria

One example of a renewable useful resource currently underneath development is the Deinococcus microorganism, a bacterium studied through Deinove in France is very known for manufacturing chemical products. Deinove has used the bacterium to create aromatic substances and pigments for the beauty industry, representing a capability marketplace value in loads of hundreds of thousands of greenbacks.


Sustainability is anchored as our #1 value which is why our product's hand cream and lip balm are made of natural or vegan ingredients so that you can get healthier glowing skin. We are sustainability-focused because the planet and its inhabitants are as important as our customers. That is the reason why we offer a refill to protect the environment.
If you still have any questions or need any advice feel free to ask. We will be happy to help you. Thank you.



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