Serums: why do we need them?

Serums: why do we need them?

Jan 04, 2023Zaryab Fayyaz

So, you've got your face wash, sunscreen, moisturiser and exfoliator and you think that it’s all sorted but it’s not!

With all these products you need a potent source of nourishment and nutrition for your facial skin which is “serum” the perfect solution.

Serums come with a lot of skin benefits, and they are often seen as one of the more rewarding steps in your beauty routine. It’s also known that you can layer serums for added results – but you’ll need to remain patient, apply your serum twice a day and your skin will thank you in the future.

Are you curious to know exactly what face serums are and when to use them?

Below, is a breakdown that will explain the importance and reasons why you should add a serum to your skin routine.

What is serum?

It is a concentrate of active ingredients, which targets specific skincare concerns, and the ingredients are powerful and made up of smaller molecules. The level of active ingredients is higher than in a usual face cream since the heavier oils and ingredients have been done away with. So while the latter could have around ten per cent of active ingredients, the former has a whopping seventy per cent or more.

Face serum benefits

1) Keeps the skin hydrated

One of the primary face serum benefits is that it contains active moisturising ingredients that keep the skin moisturised. One of the ingredients is hyaluronic acid, which locks the skin's moisture, keeping it hydrated, smooth and soft all day long.

It is a good skincare option if you have dry and rough skin. Using hydrating types of face serums before a moisturiser at night gives you healthy and glowing skin.

2) Keep the skin soothe and nourish

Face serums contain anti-inflammatory ingredients that soothe sensitive patches of the skin. Oily skin is prone to acne and infections. You should know which serum is best for facial skin to get better soothing and nourishment.

3) Helps remove skin blemishes

In the journey to acquire flawless and nourished skin, acne scars, pigmentation, and dark circles are common skin blemishes one suffers. However, face serum benefits by eliminating skin blemishes, particularly serums with skin-lightening ingredients.

4) Anti-aging benefits

The active ingredients in face serums, like retinol, Vitamin C, resveratrol, and antioxidants, help fight ageing issues like wrinkles, dark spots, and fine lines. Specific types of face serums revitalise your skin. Experts recommend applying face serums during the night for maximum benefits.

5) Helps protect the skin against future damage

Ingredients like Vitamin C, green tea, ferulic acid, Vitamin E, and astaxanthin in serums reduce the chance of oxidative damage. They prevent the damage caused due to UV rays and pollution that leads to premature ageing.


We will answer all your common questions so that it can help you understand how to use serum properly in your skincare.

When to Use Face Serum?

Apply face serums once or twice a day, in the morning and at night. You should always cleanse your skin and apply toner first, followed by the serum. Moisturiser will need to be applied after the serum to lock in moisture and hydration.

How to Apply Face Serum?

After cleansing and toning your skin and allowing it to dry, apply two to three drops of serum to your face and neck. A little goes a long way when it comes to serums. Using your fingertips, delicately massage the serum over your skin. Once the serum is dried, apply your moisturiser and any other skincare products you use daily.

Where to Apply Serum?

Face serum should be applied to your entire face and neck, as that area requires moisture too. If you are using an eye and lash serum, you will want to gently target the eye area.

Is Serum a Cream or Moisturiser? 

Serums are neither! Face serums provide moisturising ingredients, but they should not be considered your primary moisturiser, especially for those with dry skin. If you have naturally oily skin, you could potentially use a hydrating face serum on its own. Serums are thinner than moisturisers and absorb into the skin more quickly, making them perfect for layering, but you should still apply moisturiser on top of the serum to help nourish the skin’s outermost layers.


Face serums are lightweight products that contain high concentrations of active ingredients. Since they absorb quickly into the skin, they make a good follow-up step after cleansing.

Several types of serums are available, each with its own specific purpose and ingredients. Some enhance your skin's luminosity or reduce blemishes, while others boost hydration or combat the signs of ageing.

Some serums work better in the morning, while others work better in the evening. If you're unsure which serum is suitable for you or what type to use, speak with a dermatologist.

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