Formulating Skincare Products: What Really Happens Behind the Scenes

When you buy a skincare product promising glowing skin or miracle hydration, have you ever wondered what really went into creating it?

Not just the ingredients, but the deep decisions, ethical dilemmas, behind-the-scenes testing, and countless hours of trial and error that bring a clean, effective, and sustainable skincare product to life.

The truth is, formulating vegan, organic, 100% natural, and eco-friendly skincare is far more complex than most people realise. And unfortunately, many of the issues in the industry are still hidden beneath shiny packaging and vague promises.

Let’s open the lid and take a closer look.

The Labels Aren’t Telling You Everything

Skincare brands often throw around words like "natural", "organic", and "eco-friendly", but these terms aren’t always regulated. A product can have just 1% of a natural ingredient and still claim to be "naturally derived".

Even when buying organic skincare products, the confusion continues. Without clear certifications or transparent sourcing, customers are left trying to decode long ingredient lists full of chemicals they’ve never heard of.

Behind Every Vegan Skincare Formula, There’s a Story

Formulating truly vegan skincare products means replacing animal-based ingredients with plant-based ones, without sacrificing performance. For MaGéAu Naturel, that also means ensuring every formula is 100% natural, so the integrity of the ingredients matches the ethics behind them. Sounds simple, right? But finding sustainable, effective, and skin-safe alternatives can take months, if not years. 

Worse, some plant-derived ingredients come with their own problems, like overharvesting, water-intensive farming, unethical labour practices, or the belief that natural products are less effective. That is why thorough research is crucial, not just to find sustainable alternatives, but to create formulas that are safe, reliable, and proven to perform. All MaGéAu Naturel products, for example, last three years unopened and six months once opened, while still being free from toxic ingredients. 

Everyday Skin Challenges, Expert-Backed Solutions

Rather than listing our recommended products like a catalogue, we want to walk you through the real-life skincare struggles we see every day, and the kind of solutions that were crafted with care behind the scenes.

◐ Mornings and Sensitive Skin

You just woke up. Your face feels dry and a little itchy. You want a cleanser that removes overnight buildup without stripping your skin.

That’s why we formulated a gentle cleanser enriched with magnesium (to calm irritation), vitamin E (to support healing), and beet root extract (a natural source of hydration and antioxidants). It’s exactly what your morning skincare deserves: clean, calm, and kind.

◐ Showers That Don’t Dry You Out

Many commercial shower gels are filled with harsh foaming agents. After you rinse, your skin feels tight — and not in a good way.

Our answer? A hydrating shower gel packed with aloe vera (for soothing), grape seed oil (for nourishment), turmeric (for natural glow), and, yes, magnesium, which helps your skin retain moisture. It’s a vegan, eco-friendly cleanser that loves your skin as much as your conscience.

◐ Post-Shower Dryness? We’ve Been There

You towel off, and your skin feels dry before you even finish drying your hair. That’s your skin barrier asking for help.

We created a body lotion with Shea butter, aloe vera, and magnesium, three ingredients that hydrate, protect, and soothe in perfect balance. No stickiness, no irritation, just skin that feels soft all day.

◐ On Days You Want That Extra Glow

Some days, you want that glass-skin effect, soft, radiant, glowing. But without oils that feel greasy or stain your clothes.

That’s where our lightweight yet rich body oil comes in, made with grape seed oil, magnesium, and vitamin E. It absorbs fast, nourishes deeply, and leaves your skin with a natural, healthy sheen.

◐ Your Lips Deserve Better

Windy day? Heater on too long? Lips cracked and uncomfortable?

We’ve got a lip balm for that, made with cacao butter, shea butter, and vitamin E. It’s 100% vegan, deeply healing, and free from synthetic fragrances or petroleum.

Why This Matters More Than Ever

You don’t just want skincare that works. You want skincare that aligns with your values, clean, cruelty-free, eco-conscious, and honest.

So when you shop for sustainable skincare products, remember to look deeper:

• Who made this product?
• Where were the ingredients sourced?
• Is the packaging recyclable or refillable?
• Has the brand tested it thoroughly, not on animals, but on real skin?

Our Promise

At every stage of formulation, we prioritise:

• Skin-first safety
• Vegan and organic ingredients
• Sustainable sourcing
• Eco-friendly packaging
• No greenwashing, just green thinking

Because skincare isn’t just about beauty anymore. It’s about trust, health, and protecting the planet, one formula at a time.

Ready to switch to skincare with a soul?

Discover our consciously formulated range that truly supports your skin and the Earth, without compromise.