As 2022 draws to a close, the beauty world braces itself for a fresh wave of trends in skincare and makeup. Each passing year brings forth new ingredients, innovations, and techniques, and 2023 promises to be no different. Let's delve into the captivating beauty trends awaiting us in the coming year.

Skin Care Trends for 2023

2022 is all about skin care. In recent years, skincare has emerged as the cornerstone of beauty rituals, with people prioritising self-care like never before. Investing in quality skincare products, from hydrating moisturisers to revitalising serums and toners, has become a form of self-love. Here's what's in store:

Retinol

Retinol, hailed as a skincare marvel, has taken social media by storm, boasting myriad benefits from collagen production to wrinkle, fine lines or hyperpigmentation reduction. This ingredient is a synthetic derivative of vitamin A, the group of fat-soluble vitamins common in carrots, eggs and sweet potatoes. Today, it is widely used in serums and creams for skin care. With over 1.2 billion views on TikTok and hundreds of 650 000 of Instagram posts under #retinol, its popularity continues to soar.

Hyaluronic Acid

As a skincare popular ingredient, hyaluronic acid reigns supreme, offering unparalleled hydration and combating dryness, aging, and acne. Its ability to maintain skin moisture levels makes it a must-have in any skincare routine.

Niacinamide

Niacinamide is another very helpful skin care ingredient, catering to all skin types while addressing acne, redness, and signs of aging. Niacinamide prowess lies in building keratin production keeping the skin firm and healthy. This versatile protein minimises redness, blotchiness, fine lines, wrinkles and hyperpigmentation while also protecting the skin from sun.

Jade Roller and Gua Sha

Embracing ancient wisdom, jade roller and Gua Sha skin care tools are both made up of 100% pure natural jadeite that is completely safe to use on skin. 

It contains rich natural minerals which promotes blood circulation, regulates your skin and brings this radiant glow and vistaility to your beautiful shiny skin. These tools offer a holistic approach to skincare, warding off ageing and acne.

Sunscreen

Recently sunscreen has become very popular and has become an essential step in people's daily skin care routine due to its numerous benefits. Not only does it protect your skin from the sun's UV rays but also reduces the signs of ageing. Reducing the risk of skin cancer is most probably sunscreen's biggest advantage leading to an increase in skincare containing SPF.

Makeup Trends for 2023

Makeup trends are changing every day, evolving to reflect diverse expressions of beauty. Make up is all about creativity and creativity knows no bounds. Here are some of the trending makeup trends and what's en vogue.

Natural Makeup Look

The era of heavy foundations is waning, paving the way for a fresh, natural makeup aesthetic. Light, breathable bases create an illusion of bare skin, enhancing natural beauty. Smooth natural looking makeup is taking over the layering trend in makeup shifting from heavy foundations and concealers to light base foundations and concealers. Giving you a more natural soft look and appearing as if there is no makeup on.

Faux Freckles

Inspired by influencers, faux freckles trends get to be popular. The trend, started in 2021 by a Tiktoker and has since captivated beauty enthusiasts worldwide, adding a whimsical touch to any look. The trend is still followed by very well-known celebrities and influencers and will stay in trend next year.

Diffused Lips

Korean celebrities pioneered the trend of diffused lips, accentuating a lighter natural shade in the centre of the lip that fades towards the edges thanks to the brush achieving a subtle, natural look. This understated elegance has found favour among makeup aficionados worldwide.

Shimmery Eye Shadows

Lately, shimmery eyeshadows have become a trend and are set to reign supreme, lending a luminous allure to eyes popping out beautifully. That’s why many different types of shimmery eyeshadows are widely used to create different makeup looks.

This coming year you will see many glittery and shimmery eyeshadows  so get some shimmers for bold, glittery eyes. Perfect for creating mesmerising eye looks.

Graphic Liner

Now the basic winged liner is replaced by a graphic liner which actually looks very unique and stylish. The graphic liner trend started in 2021. One of the most popular beauty trends online, graphic liner has been worn by celebrities including Gigi Hadid, Kylie Jenner and Barbie Ferreira. Celebrities and makeup artists showcasing an array of avant-garde designs and a wide variety of unique designs that you can create.

Timeless Style

While skincare and makeup trends may come and go, style remains eternal. During the pandemic, online shopping has emerged as a sanctuary for trend-seekers, offering access to the latest products and innovations. 2023 will be a year of new evolution while escaping from traditional makeup and skin care trends.

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