Our Vision, Our Mission
At MaGéAu Naturel, we're on a mission to transform skincare by providing 100% natural, vegan, refillable, and reusable products that deliver sustainable beauty with visible results. We are passionate about inspiring conscious choices and setting new standards in natural beauty, leading the way towards a more sustainable future for skincare.
During my 20-year journey in the beauty industry, I have often asked myself, “Why isn’t the beauty industry cleaner and more inclusive?” whether in terms of representation, formulas or packaging.
This questioning led me to a pivotal decision: the creation of MaGéAu Naturel. 10 years of reflection have made it possible to combine formulas guaranteeing results with sustainable products and packaging.
Embrace Sustainable Beauty with Visible Results.
Lack of diversity and sustainability in the Beauty Industry was not reflecting my world, surroundings and values.
I guess that when you survive a stage 3 out of 4 cancer at the age of 17 with 1 chance out of 2 to survive, you have a different vision than most…
15 years ago, I thought about creating my own skincare brand in line with my values. At the time, and today too actually, it was hard to find 100% natural formulas and refillable packaging made in Europe.
Then the pandemic hit, and I took the opportunity to launch MaGéAu Naturel.
In 2021, I interviewed dozen of European lab doing 100% natural formulas to avoid contamination.
In 2022, I started to work on the 100% natural but also vegan formulas adding to the twist refillable and reusable packaging.
I am proud to share that now in 2024, we have a 100% natural, vegan and reusable range of hair and body skincare infused with Magnesium.
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MaGéAu Naturel Meaning.
If you wonder what MaGéAu means, it is the contraction of 3 names. My older sister is Marie, I am Géraldine and my little sister is Aude. The 3 of us look very much alike and have the same voice.
When we were kids, my Dad was very confused about who was running around. Not knowing who was passing by and whom to address, he started shouting MaaaaaGééééééAuuuuu…
That is how MaGéAu Naturel got its name. I'm sure that, if you are a parent yourself, you can easily relate to my Dad's confusion. But don't worry, there's nothing confusing about our sustainable skincare with visible results.
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