In the vast sea of beauty trends, a new wave is making waves: waterless beauty. From clean ingredients to waste-free packaging, the beauty world is steadily making an effort towards being more eco-conscious. 

At this point you might be thinking what is waterless and how sustainable is it. Well don’t worry this is what this blog is all about.

What is waterless beauty?

You might be scratching your head, wondering what on earth waterless beauty is all about. Waterless beauty is exactly what it sounds like—skincare and cosmetic products formulated sans H2O. 

Yes, you heard that right. No water in sight, hence the name waterless beauty. It's the beauty industry's innovative response to environmental concerns and sustainability.

Born in the East and now spreading to the West and industrialised countries, waterless cosmetics are becoming more popular as an environmentally friendly option.

Is waterless beauty more sustainable?

Now, onto the million-dollar question: Is waterless beauty truly sustainable?

According to UNICEF, by 2030 700 million people could be displaced by intense water scarcity due to the ever-increasing world population, economic development, and increased water consumption.

Other than that, agricultural needs are increasing heavily. Farmers consume tons of water to grow globally and cultivate their crops.

Could it be a wakeup call to the world, the beauty industry included, reminding us of the preciousness of every drop?

Let's face it, the beauty industry is historically guilty of guzzling litres of water as a filler in almost every beauty product. If you check the ingredient list of any skincare or personal care product you will find 'aqua' listed as the first ingredient which is water.

If water is cut down in the beauty industry, it would be a big step in making the environment sustainable. In this way we could save a huge amount of water to make your future, and future generations, brighter.

Why choose waterless beauty products?

Water-based beauty products, lush and hydrating, right? Wrong. 

When it comes to choosing the beauty products we always prefer the products that contain hydrating ingredients like water and oils. But do you know that water-based products require high amounts of synthetic preservatives as microorganisms thrive in environments where there is a lot of water. This means that the more water there will be, the more bacteria can get in. As a result, a wide variety of preservatives are used for water-rich items to extend the shelf life and prevent microbial development. 

Water-free personal care, on the other hand, does not contain water and is thus preserved with more natural and earth-friendly preservatives.

But wait, there's more! Waterless beauty products are lighter as they contain fewer materials. They also require smaller packaging, reduce shipping weight and space, consequently reducing the overall carbon footprint emissions. It's a win-win for our skin and our planet.

Every Drop Counts

Waterless beauty isn't just about omitting water from formulas; it is great solution for anyone who is looking to make more sustainable choices in their daily lives. Water is essential to the environment, and waterless beauty products reduce water usage significantly.

Waterless brands do not only mean to exclude water in the formulation. It's about reimagining every step of a product’s lifecycle, from the harvesting and processing of raw materials, to formulation, finishing, packaging, transport, and consumer use.

In a world thirsting for change, every drop matters. Let's make every choice a conscious one, one beauty product at a time. Dive in, make a splash, and let your beauty routine reflect the shimmering depths of your eco-conscious soul.

Let us know, do you use any waterless beauty products?