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Why Trust Géraldine, The Cancer Survivor Behind MaGéAu Naturel

Feb 24, 2026Géraldine Poukens

When Géraldine sat in a chemotherapy unit for the first time, she didn't just lose her hair. She lost her comfort and her trust in every product sitting on her bathroom shelf. Her Mom taught her and her sisters to read ingredient after ingredient, sulphates, parabens, synthetic fragrances, alcohol, and realised something quietly devastating: almost nothing she owned was actually safe for her now.

That moment is why MaGéAu Naturel exists today.

This isn't a brand built by a marketing team. It was built by a woman who needed it and couldn't find it anywhere else. And that matters enormously, especially if you or someone you love is going through cancer treatment, managing sensitive skin, or simply trying to make cleaner, safer choices.


The Hidden Problem Nobody Talks About During Cancer Treatment

Here's something your oncologist may not mention: chemotherapy doesn't just attack cancer cells. It strips your skin's protective barrier, a delicate layer called the stratum corneum, leaving it thin, reactive, and dangerously vulnerable to harsh chemicals. 

Studies show that up to 80% of cancer patients experience significant skin and scalp changes during treatment, yet most are still using the same generic "gentle" products they find in any supermarket.

What most people don't know is that common haircare ingredients like sodium lauryl sulphate (SLS), found in the vast majority of mainstream shampoos, can accelerate scalp irritation and follicle damage in chemotherapy patients. Even "natural" labels can be misleading. Many products marketed as safe still contain synthetic preservatives that trigger inflammation in immunocompromised skin.

Géraldine learned this the hard way. And she made it her mission to ensure nobody else would have to.


Why Magnesium Changes Everything for Sensitive and Cancer-Affected Skin

The central ingredient running through MaGéAu Naturel's entire range is something most skincare brands overlook entirely: magnesium. And this is where science gets genuinely fascinating.

Magnesium is essential for over 300 enzymatic reactions in the human body,  including those that regulate skin cell regeneration. During chemotherapy, magnesium levels in the body frequently drop, which directly contributes to dryness, cracking, and slower skin recovery. 

Applying magnesium topically helps replenish what treatment depletes. It calms inflammatory responses, supports the skin barrier, and actively aids cellular repair, something most cancer-safe haircare or skincare brands simply don't address.

This is what makes MaGéAu Naturel different. It's not just free from harmful things, it actively gives your skin something it needs.

The Products, And Why Each Ingredient Was Chosen With Care and Intention

Every product in the range began as Géraldine's own personal necessity. Here's what each one does, and why it works.


✔ Cancer Safe Shampoo For Scalps That Have Been Through Hard Times

Formulated with magnesium, vitamin E, grape seed oil, and aloe vera extract, our cancer safe shampoo is one of the few genuinely safe haircare options for cancer patients.

Magnesium supports follicle health and reduces scalp inflammation, critical during chemotherapy when follicles are already stressed. Grape seed oil is exceptionally lightweight and rich in linoleic acid, which research links to strengthened hair follicles and reduced breakage. Vitamin E acts as an antioxidant shield against oxidative stress, something chemotherapy significantly increases. Aloe vera soothes irritation and adds moisture without residue. The result? A cleaner, calmer scalp with noticeably less flaking and tenderness, even during active treatment.


✔ Cancer Safe Conditioner, Strength Without the Chemicals

Containing magnesium, vitamin E, and jojoba oil, MaGéAu’s conditioner for cancer patients is formulated for the fragile hair that survives treatment or the new growth coming back in.

Jojoba oil is chemically similar to the skin's own sebum, meaning it absorbs without clogging follicles or weighing hair down. Combined with magnesium's regenerative properties, users consistently report softer, more manageable hair with reduced sensitivity at the scalp, even as regrowing hair comes in thin and delicate.


✔ Hydrating Shower Gel, Wash Without Stripping

Made with grape seed oil, aloe vera, and turmeric, our shower gel addresses one of the most overlooked problems in cancer care: body skin that becomes progressively drier, thinner, and more reactive. 

Turmeric contains curcumin, a compound shown to have potent anti-inflammatory and antioxidant effects, and what's less commonly known is that topical turmeric may help reduce the oxidative skin damage caused by radiation therapy. 

Aloe vera locks in moisture post-wash, and grape seed oil leaves skin feeling nourished rather than tight. Users notice less post-shower itchiness and a visible reduction in dry patches within days.


✔ Gentle Cleanser, Respect for Reactive Skin

With magnesium, vitamin E, and beetroot extract, this 100% natural cleanser from MaGéAu Naturel is for those whose facial skin has become unpredictable, flushing, peeling, or reacting to everything.

Beetroot extract is rich in betalains, powerful antioxidants that protect skin cells from damage whilst improving microcirculation. For skin compromised by chemotherapy or radiation, this circulation boost can mean the difference between skin that recovers slowly and skin that genuinely heals. 

Magnesium here works to regulate skin cell turnover, preventing the build-up of dead cells that leave complexions looking dull and uneven.


✔ Body Oil, Deep Repair for Thirsty Skin

Formulated with grape seed oil, magnesium, and vitamin E, our organic body oil is best used on damp skin immediately after bathing, a technique that boosts absorption significantly.

Grape seed oil is extraordinarily high in proanthocyanidins, antioxidants that are 20 times more potent than vitamin C in protecting skin tissue. For skin managing the oxidative burden of cancer treatment, this matters.

Magnesium penetrates the upper dermal layers, supporting the barrier function that chemotherapy often disrupts. Results include reduced redness, improved skin elasticity, and a texture that stops feeling papery within a week of consistent use.


✔ Body Lotion, Lasting Moisture That Actually Holds

Made with shea butter, aloe vera, and magnesium, MaGéAu’s lotion is for people who've tried everything and still wake up with dry, uncomfortable skin.

Shea butter contains triterpene alcohols that have been clinically studied for their anti-inflammatory properties, particularly relevant for radiation dermatitis, a condition affecting the vast majority of patients who undergo radiotherapy. 

The combination of shea and aloe creates an occlusive yet breathable moisture seal, whilst magnesium works underneath to support natural healing processes. Most users report waking up with noticeably softer skin within the first fortnight.


✔ Hand Lotion, Because Hands Take the Brunt of It All

Containing cacao butter, aloe vera, magnesium, and vitamin E, our hand lotion for sensitive skin addresses a condition called hand-foot syndrome, a painful, often overlooked side effect of certain chemotherapy drugs that causes redness, peeling, and cracking on the hands and feet.

Cacao butter is extraordinarily rich in oleic, stearic, and palmitic acids, which deeply nourish cracked skin and restore suppleness.

Vitamin E accelerates skin healing at a cellular level, whilst magnesium reduces the inflammatory response that makes the condition so uncomfortable. Users managing hand-foot syndrome have reported meaningful relief from soreness and significant improvement in skin integrity within two weeks.


100% Natural, Vegan, Eco-Friendly, and Why That's Not Just Marketing

MaGéAu Naturel's products are 100% natural skincare products, vegan skincare products free from animal-derived ingredients or testing, eco-friendly skincare products with responsible sourcing, and sustainable skincare products built on the principle that what's kind to your body should also be kind to the planet.

For cancer patients, especially, this matters beyond ethics. Synthetic fragrances, found in the majority of mainstream products, are among the most common triggers for chemotherapy-sensitised skin reactions.

Petrochemical ingredients can interfere with the skin microbiome, which is already disrupted during treatment. Choosing genuinely clean products isn't a lifestyle choice during cancer treatment and recovery; it's a medical necessity.


Why Géraldine's Experience Is Your Advantage

Trust in a skincare brand usually comes from credentials, certifications, and clinical trials. And those matter.

But there's a different kind of authority, the kind that comes from someone who has sat in that chair, lost their hair, watched their skin react to everything, and refused to accept that this was simply how it had to be.

Géraldine didn't create MaGéAu Naturel to build a business. She created it because she needed it to exist. Every formulation reflects a real problem she faced, a real ingredient she researched, and a real result she experienced. That's not something you can replicate in a laboratory funded by profit margins.


If you're looking for the best haircare for cancer patients, a cancer safe shampoo or conditioner, or simply natural products that treat your skin with the gentleness it deserves, you've found a brand that was built by someone who genuinely understands what you're going through.

And that, more than any ingredient list, is why you can trust MaGéAu Naturel.



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