You've got your skincare routine: face wash, sunscreen, moisturiser and exfoliator. But wait, there's more! With all these products you need a potent source of nourishment and nutrition for your facial skin which is “the serum”, the perfect solution.

Serums come with a lot of skin benefits, and they are often seen as one of the more rewarding steps in your beauty routine. It’s also known that you can layer serums for added results – but you’ll need to remain patient, apply your serum twice a day and your radiant, healthy skin will thank you in the future.

Serums aren't just another skincare. With their lightweight formula and high concentration of active ingredients, serums work wonders to address specific skincare concerns, from hydration to anti-aging and beyond. Plus, they're versatile enough to layer for maximum impact – just be patient, and your skin will thank you later.

But what exactly is a serum, and why should you incorporate it into your routine? Let's break it down.

What is Serum?

Think of serums as a concentrated elixir of skincare goodness. With its powerful ingredients, this concentrate of active ingredients made up of smaller molecules targets specific skincare concerns. As the heavier oils and ingredients have been done away with, the level of active ingredients is higher than in a usual face cream. While the latter could have around ten percent of active ingredients, the former has a whopping seventy per cent or more.

Is Serum a Cream or a Moisturiser?

Serums are neither creams or moisturisers! While they do provide moisturising benefits, especially for oily skin types, they shouldn't replace your primary moisturiser, especially if you have dry skin. If you have naturally oily skin, you could potentially use a hydrating face serum on its own. Serums are thinner than moisturisers and absorb into the skin more quickly, making them perfect for layering. Still, you should still apply moisturiser on top of the serum to help nourish the skin’s outermost layers. Think of serums as the ultimate skincare booster, delivering a potent dose of nutrients deep into your skin's layers.

Face Serum Benefits

Keeps the Skin Hydrated

One of the primary face serum benefits is that it contains active moisturising ingredients that keep the skin moisturised thanks to ingredients like hyaluronic acid, which locks the skin moisture, keeping it hydrated, smooth and soft all day long.

Don't forget it if you have dry and rough skin. Using hydrating types of face serums before a moisturiser at night gives healthy and glowing skin.

Keeps the Skin Soothe and Nourish

Face serums contain anti-inflammatory ingredients that soothe sensitive patches of the skin which is ideal for oily skin prone to acne and infections. To get better soothing and nourishment, adapt it to your skin type.

Removes Skin Blemishes

In the journey to acquire flawless and nourished skin, face serum action is an essential as it addresses a range of skincare concerns, including acne scars, pigmentation, and dark circles. 

Face serums are particularly beneficial with skin-lightening ingredients given that they eliminate skin blemishes.

Anti-Ageing Benefits

Active ingredients in face serums, such as retinol, Vitamin C, resveratrol, and antioxidants, fight ageing issues like wrinkles, dark spots, and fine lines. Seeing that face serums revitalise your skin, experts recommend applying them during the night for maximum benefits and skin regeneration.

Protects the Skin against Future Damages

Ingredients like Vitamin C-E, green tea, ferulic acid, and astaxanthin in serums reduce the chance of oxidative damage. They prevent the damages caused by the UV rays and by protecting your skin from pollution that lead to premature ageing.

How to Use a Face Serum?

Ready to unleash the full potential of your serum? Here's how to incorporate it seamlessly into your skincare routine:

When to Use Face Serum?

Apply face serums once or twice a day, in the morning and at night, after cleansing and toning your skin. Follow up by the serum and the moisturiser to lock in moisture and hydration.

How to Apply Face Serum?

After cleansing and toning your skin and allowing it to dry, apply two to three drops of serum onto your fingertips and gently massage into your face and neck. A little goes a long way when it comes to serums. Allow the serum to fully absorb and dry before applying your moisturiser and any other skincare part of your routine.

Where to Apply Serum?

Don't forget your neck and décolletage! These areas deserve moisture too, as much as your face serum. If using an eye and lash serum, apply it delicately around the eye area to target fine lines and wrinkles.

Serums, Your Skin's New Best Friend 

Face serums deliver, with every drop, powerful results to your skincare routine. With their lightweight ingredients that contain high concentrations of active ingredients and fast absorption into the skin, face serums make the perfect follow-up step after cleansing.

Several types of serums are available, each with its own specific purpose and ingredients. Each face serum has its own benefit, some enhance your skin's luminosity or reduce blemishes, boost hydration or combat the signs of ageing while others work better in the morning or in the evening. If you're unsure which serum is suitable for you or what type to use, speak with a beautician.

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