Why I Refused to Compromise When Formulating MaGéAu Naturel

Let me tell you a little secret, most people who buy skincare products are already doing the best they can. They read the labels, they look for “natural”, “vegan”, or “organic”, and they often pay more hoping to do right by their skin and the planet.

But here’s the hard truth: the skincare industry hasn’t always been honest with them.

When I set out to create MaGéAu Naturel, I refused to compromise. Not on ingredients. Not on ethics. And especially not on honesty. I’ve seen first-hand how difficult it is to find truly 100% natural skincare products, made with clean, active ingredients that are kind to your skin and kind to the planet. That’s why I made it my mission to change that.

The Problem with Today’s Skincare Industry

Let’s talk about what’s really happening behind the scenes, the things most people don’t know.

1. “Natural” Doesn’t Mean What You Think It Does

Many products claim to be “natural”, but in the UK and EU, there’s no strict regulation around this word. A product can contain one plant-based ingredient and still include a cocktail of synthetic chemicals. It’s legal. But it’s misleading.

2. Hidden Microplastics

Even your favourite high-end moisturiser might contain microplastics, yes, tiny bits of plastic that wash down the drain and end up in our oceans. They're often hidden behind confusing names like polyethylene or acrylates copolymer.

3. Skin-Friendly? Not Always

Many products marketed for “sensitive skin” contain alcohol, artificial fragrances, or harsh surfactants (the ingredients that make products foam). These irritate more than they soothe.

So I asked myself: What if skincare was truly simple, honest, and effective, without cutting corners?

Why I Chose Not to Cut Corners

Formulating MaGéAu Naturel meant saying “no” to shortcuts.

• No to animal testing.
• No to synthetic preservatives that dry or damage your skin.
• No to plastic-heavy packaging.
• No to overpromising marketing speak.

Instead, I focused on what really matters: science-backed natural ingredients, genuine transparency, and a mission-led brand that cares about people and the planet.

Let’s Talk Ingredients (The Kind That Actually Work)

Each MaGéAu Naturel product was created to solve real problems people face, from dry, sensitive skin to dull hair and flaky scalps. Here are some of our best-loved products and why they’re different.

Gentle Face Cleanser

Key Ingredients: Magnesium, Vitamin E, Beetroot Extract
This cleanser is packed with magnesium, an underrated mineral that helps soothe inflammation and reduce redness. Beetroot extract is naturally rich in antioxidants, while Vitamin E hydrates and protects your skin barrier. It’s gentle enough for daily use, even for those with eczema-prone or reactive skin.

Little-known fact: Most cleansers disrupt your skin’s pH, our face cleanser is pH-balanced to keep your microbiome healthy.

Hydrating Shower Gel

Key Ingredients: Grape Seed Oil, Aloe Vera, Turmeric
We designed this for people who hate that tight, dry feeling after a shower. Grape seed oil and aloe vera lock in moisture, while turmeric helps reduce inflammation and can calm skin conditions like body acne and keratosis pilaris. Plus, turmeric is not just great for calming skin. It may also help ease menopause symptoms like mood swings and joint discomfort, thanks to its natural anti-inflammatory properties.

Did you know? Many mainstream shower gels contain sulphates that strip away your skin’s natural oils. Our magnesium shower gel doesn’t. 

Nourishing Body Lotion

Key Ingredients: Shea Butter, Aloe Vera, Magnesium
This body lotion isn’t just moisturising, it’s revitalising. Shea butter softens and repairs the skin, aloe vera cools and soothes, and magnesium supports healthy skin cell regeneration. Use it daily to improve skin texture, especially if you suffer from rough patches or dry shins in the winter.

Little bonus? It smells divine, naturally.

Hydrating Shampoo

Key Ingredients: Magnesium, Vitamin E, Grape Seed Oil, Aloe Vera Extract
This isn’t your average shampoo. It’s a treatment in a bottle. Magnesium boosts scalp circulation, grape seed oil keeps hair shiny without grease, and aloe vera helps calm itchiness and reduce dandruff.

Many shampoos use silicone to fake shine, we don’t. Our shine comes from actual hydration from the 100% Natural Shampoo.

Moisturising Conditioner

Key Ingredients: Magnesium, Vitamin E, Jojoba Oil
Jojoba oil is almost identical to your scalp’s natural oils, so it’s deeply moisturising without being heavy. Together with magnesium and vitamin E, it strengthens hair and reduces split ends over time.

Fact most people don’t know: Conditioner matters more than shampoo if your hair is dry or brittle, it’s what stays behind and protects the strands.

Body Oil

Key Ingredients: Grape Seed Oil, Magnesium, Vitamin E
If you want silky, glowing skin without the greasy residue, this is your go-to. Our dry oil absorbs fast, hydrates deeply, and gives your skin a healthy sheen. Plus, magnesium in body oil form can help reduce muscle tension,  perfect after a long day.

Insider tip: Magnesium also helps with sleep. Applying it topically in the evening may help your body relax.

Sustainability Is More Than Just a Buzzword

Let’s be honest, most “eco-friendly skin care products” aren’t all that eco-friendly. Even if they use a few natural ingredients, their packaging ends up in landfills. At MaGéAu Naturel, we took the hard route:

• Recyclable packaging
• Refillable packs to reduce the packaging waste
• Ethically sourced ingredients from verified suppliers
• No palm oil, ever
• Carbon-neutral shipping

Because true sustainable skincare products are about more than labels, they’re about values.

In Conclusion, You Deserve Better

I created MaGéAu Naturel because I was tired of the lies, the shortcuts, and the chemicals disguised as care. I refused to compromise because your skin, your health, and our planet are worth the effort.

So next time you’re shopping for organic skin care products online, don’t just settle for the prettiest label. Look deeper. Ask the hard questions. And if it helps, know we’ve already asked them for you.

MaGéAu Naturel is skincare done differently, the way it should have been all along.