The beauty industry and LGBTQIA+ Community

The Beauty Industry And LGBTQIA+ Community

Oct 24, 2022Géraldine Poukens

LGBTQIA+ stands for lesbian, gay, bisexual, transgender, queer, intersex, and asexual. In a world where diversity is celebrated, the LGBTQIA+ community stands at the forefront of change, challenging traditional beauty norms and paving the way for inclusivity. At MaGéAu Naturel, our roots lie in the LGBTQIA+ community, and our commitment to diversity and acceptance remains unwavering. It's time to amplify the voices of the LGBTQIA+ community and redefine beauty standards for all. 

Beauty is everyone’s right as it is just about freedom, all building confidence and creativity leading powerful positions such as content creators. But giving LGBTQIA+ community beauty rights is not just enough. They also need and deserve the care that everyone wants. By care, we mean skin care.

Empowering Beauty for All

Beauty knows no boundaries—it's a canvas for creativity, confidence, and self-expression. While the beauty industry has made strides in embracing diversity, there's still work to be done. Beyond representation in ad campaigns, the LGBTQIA+ community deserves access to skincare products that cater to their unique needs. That's why all MaGéAu Naturel products are gender-neutral, crafted with 100% natural, vegan ingredients, and packaged sustainably in refillable and reusable containers. Because beauty knows no labels—it's for everyone.

A variety of skincare products are used like cleansers, serums, hand creams, lip balms, etc. As a gender-neutral brand, our products are for everyone regardless of gender identity. Our products are made up of natural and vegan ingredients and are wrapped in eco-friendly packaging. While offering uniqueness in our products we also want to make the world sustainable.

Redefining Beauty Standards

In a world where beauty brands often cater to narrow ideals of perfection, it's time to break free from outdated norms. Instead of creating unrealistic beauty standards that could only serve a small fraction of the population, at MaGéAu Naturel, we believe in creating a space where every individual feels seen, represented, and valued regardless of their age, sexual orientation, gender identity, race, religion, or size. Our mission is simple: to celebrate the diverse tapestry of humanity and promote self-love and acceptance for all. From celebrating LGBTQIA+ models and brand ambassadors to using gender-neutral language and smell, we're committed to reshaping beauty norms and fostering a culture of inclusivity.

Supporting the LGBTQIA+ Community

While representation is crucial, true support for the LGBTQIA+ community goes beyond mere lip service. It's about taking tangible actions to create a more inclusive and accepting world. 

According to statistics, 75% of the LGBTQIA+ community has to face negative comments related to their identity at the workplace and in family and public gatherings. There should be no tolerance policy for gender and sex discrimination. Creating some sought-after brands to represent the LGBTQIA+ community is not the only way, there are some other ways through which we can all support the LGBTQ+ community.

Here are some ways beauty brands can show their support:

  • Cast models and brand ambassadors from the LGBTQ+ community: Showcase the diversity of beauty by featuring models and ambassadors from the LGBTQIA+ community.
  • Use gender-neutral packaging for your business: Break away from binary gender norms by adopting gender-neutral packaging for your products.
  • Celebrate the LGBTQ+ community: Use your platform to celebrate Pride Month and other LGBTQIA+ events, promoting visibility and acceptance.
  • Use gender-neutral language: Opt for gender-neutral language in your marketing materials and product descriptions to create a more inclusive environment.
  • Make restrooms for non-gender: Create safe spaces for everyone by offering gender-neutral restroom options in your stores or workplaces.
  • Hire and work with the LGBTQ+ community: Partner with LGBTQIA+ organisations and donate a portion of your profits to support their initiatives.
  • Give training to your staff on how to speak and behave with the LGBTQ+ community: Educate your staff on how to interact respectfully and inclusively with LGBTQIA+ customers and colleagues.

    Embracing Beauty in Every Form

    Beauty isn't about conforming to narrow standards—it's about celebrating the uniqueness of every individual. At MaGéAu Naturel, we're committed to promoting self-love, acceptance, and confidence, regardless of gender identity, sexual orientation, or appearance. Join us on our journey to redefine beauty and create a world where everyone feels empowered to love themselves just as they are.

    Together, we can break down barriers and build a more inclusive world. If you have any questions or ideas on how we can better support the LGBTQIA+ community, we'd love to hear from you. Until then, remember to love yourself, embrace your uniqueness, and spread joy wherever you

    Beauty brands showcase their products through models that are very slim and handsome so that the ads and campaigns can attract a wider audience. But we need to refine our beauty norms because everyone is not perfect. Our core mission is to make you feel good in your skin, size, gender, and appearance. So that you can feel confident and happy the way you are.

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