Our Vision, Our Mission

We pride ourselves on being the ONLY 100% natural, vegan, refillable and reusable skincare product. We provide sustainable beauty with visible results extends to the very core of our values.

During my 20-year journey in the beauty industry, I have often asked myself, “Why isn’t the beauty industry cleaner and more inclusive?” whether in terms of representation, formulas or packaging.

This questioning led me to a pivotal decision: the creation of MaGéAu Naturel. 10 years of reflection have made it possible to combine formulas guaranteeing results with sustainable products and packaging.

Embrace Sustainable Beauty with Visible Results.

Lack of diversity and sustainability in the Beauty Industry was not reflecting my world, surroundings and values.

I guess that when you survive a stage 3 out of 4 cancer at the age of 17 with 1 chance out of 2 to survive, you have a different vision than most…

10 years ago, I thought about creating my own skincare brand in line with my values. At the time, and today too actually, it was hard to find 100% natural formulas and refillable packaging made in Europe.

Then the pandemic hit, and I took the opportunity to launch MaGéAu Naturel.

In 2021, I looked for a European lab that was only doing 100% natural formulas.

In 2022, we started to work on the, not only 100% natural but also vegan formulas adding to the twist refillable and reusable packaging.

I am proud to share that now in 2024, we have a 100% natural, vegan and reusable range of hair and body skincare infused with Magnesium.

Why Magnesium? Because it promotes skin regeneration, eases muscle tension responsible for wrinkles and fine lines, and with 80% of the population experiencing Magnesium deficiency, it's acknowledged that the skin serves as the ideal pathway for Magnesium absorption.

MaGéAu Naturel Meaning.

If you wonder what MaGéAu means, it is the contraction of 3 names. My older sister is Marie, I am Géraldine and my little sister is Aude. The 3 of us look very much alike and have the same voice. 

When we were kids, my Dad was very confused about who was running around. Not knowing who was passing by and whom to address, he started shouting  MaaaaaGééééééAuuuuu… 

That is how MaGéAu Naturel got its name. I'm sure that, if you are a parent yourself, you can easily relate to my Dad's confusion. But don't worry, there's nothing confusing about our sustainable skincare with visible results.

Try MaGéAu Naturel today and see the difference Magnesium can make on your skin!

By harnessing the goodness of nature, we strive to provide all skin tones and all individuals with skin care solutions that are not only eco-friendly but also effective. Discover the natural and vegan formulas that will enhances the vitality and overall appearance of your skin. Together, let's embrace a healthier and more sustainable approach to beauty.

Natural Hand Lotion

Soften and protect your hands with MaGéAu Naturel's 100% natural hand lotion. Order now for hydrated and healthy skin. Show more

Refill for Hand Lotion

Refill your MaGéAu naturel lotion for free and help reduce waste. Order, send, and enjoy eco-friendly skin care. Show more

Vegan Lip Balm SPF30

Protect and nourish your lips with MaGéAu naturel's vegan lip balm SPF30. Order now for instant relief and regenerated lips. Show more