Viral Beauty Trends of TikTok 2024

Viral Beauty Trends of TikTok 2024

May 29, 2024Priya Vadher

TikTok has become the go-to platform for the latest trends, and the beauty industry is no exception. From skincare routines to innovative makeup techniques, TikTok is a goldmine for beauty enthusiasts.

Skin Cycling

Skin cycling has taken TikTok by storm, promising a simplified yet effective skincare routine. This trend involves rotating your skincare products over a four-day cycle: exfoliation on the first day, retinoids on the second, and recovery on the third and fourth days. Dermatologists and skincare experts are backing this trend, noting its benefits in promoting skin health while preventing overuse of active ingredients.


Underpainting is a makeup technique where the contour and highlight are applied before the foundation. This method allows for a more natural blend and a radiant finish. Beauty influencers on TikTok showcase underpainting tutorials, demonstrating how it creates a subtle, lit-from-within look that's perfect for both everyday wear and special occasions.

Glass Skin

Originating from Korean beauty routines, the glass skin trend is all about achieving a dewy, almost translucent complexion. TikTokers are sharing their multi-step skincare regimens involving hydrating toners, essence, serums, and moisturisers to achieve that coveted glass-like glow. The trend emphasises intense hydration and layering lightweight products for a luminous finish.

Soap Brows

Soap brows are all the rage on TikTok, offering an easy and affordable way to achieve fuller, feathered eyebrows. The technique involves using a bar of soap to set and shape the brows. This method has gained popularity for its ability to create a long-lasting, natural look without the need for expensive brow gels.

Cryotherapy Facials

Cryotherapy facials have emerged as a popular trend for their purported benefits in reducing puffiness and tightening the skin. TikTok videos often feature users rolling ice globes or cold rollers over their faces. This cooling technique is praised for its invigorating effect and ability to enhance the complexion, especially when used as a morning pick-me-up.

Reverse Cat Eye

The reverse cat eye trend flips the traditional winged eyeliner on its head, quite literally. Instead of drawing the wing on the upper lash line, the emphasis is on the lower lash line. This edgy and dramatic look has become a favourite for those wanting to make a bold statement with their eye makeup.

Lip Blushing

Lip blushing, a semi-permanent tattooing technique that enhances the natural lip colour and shape, has gained traction on TikTok. The trend aims for a natural, flushed look, reducing the need for daily lipstick application. Videos showcasing the procedure and results have intrigued many looking for a low-maintenance beauty solution.

The beauty trends emerging from TikTok reflect a dynamic blend of creativity, community engagement, and a desire for effective, easy-to-follow routines. As the platform continues to grow, it's likely we'll see even more innovative and exciting trends shaping the beauty industry. 

Stay tuned and keep your makeup brushes ready; TikTok's next viral beauty hack is just around the corner.

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